We found a matchYour institution may have access to this item. Find your institution then sign in to continue.TitleAligning Marketing and Technology to Drive InnovationAuthorsCotterman, Ronald; Fusfeld, Alan; Henderson, Pamela; Leder, Jonathan; Loweth, Carl; Metoyer, AnthonyPublicationResearch-Technology Management, 2009, Vol 52, Issue 5, p14ISSN0895-6308Publication typearticleDOI10.1080/08956308.2009.11657585