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Palgrave Macmillan

Language, Identity and Cycling in the New Media Age

Exploring Interpersonal Semiotics in Multimodal Media and Online Texts

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  • © 2018

Overview

  • Analyses the language of cycling in new media

  • Examines the changing nature of identity itself through these newly available semiotic resources

  • Explores identity positioning through the frameworks of Systemic Functional Linguistics and Multimodal Analysis

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Table of contents (12 chapters)

  1. Identity and Online Communities

Keywords

About this book

This book examines how identities associated with cycling are evoked, narrated and negotiated in a media context dominated by digital environments. Arguing that the nature of identity is being impacted by the changing nature of the material and semiotic resources available for making meaning, the author introduces an approach to exploring such identity positioning through the interrelated frameworks of Systemic Functional Linguistics and Multimodal Analysis, and illustrates how this happens in practice. The book is divided into three parts, each of which focuses on a different aspect of identity and media environment. Part I considers celebrity identities in the conventional media of print and television. Part II investigates community and leisure / sporting identity through an online cycling forum, while Part III examines corporate identity realised through corporate websites, consumer reviews and Youtube channels. This unique volume will appeal to students and scholars of discourse analysis, applied linguistics and the world of cycling.

Reviews

“This book is rich in interesting and engaging content, innovative and insightful analysis and discussion, and has a coherent and well-organized structure. It is a valuable and enlightening addition for students and scholars of discourse analysis, applied linguistics, and the world of cycling.” (Hongyan Liang, Language in Society, Vol. 48 (2), April, 2019)

Authors and Affiliations

  • School of Business Administration, Meiji University, Tokyo, Japan

    Patrick Kiernan

About the author

​Patrick Kiernan is Associate Professor in the School of Business Administration at Meiji University, Japan. His research specialises in Applied Linguistics and he is the author of Narrative, Identity and Language Teaching. He is also an avid cyclist. 

Bibliographic Information

  • Book Title: Language, Identity and Cycling in the New Media Age

  • Book Subtitle: Exploring Interpersonal Semiotics in Multimodal Media and Online Texts

  • Authors: Patrick Kiernan

  • DOI: https://doi.org/10.1057/978-1-137-51951-1

  • Publisher: Palgrave Macmillan London

  • eBook Packages: Social Sciences, Social Sciences (R0)

  • Copyright Information: The Editor(s) (if applicable) and The Author(s) 2018

  • Hardcover ISBN: 978-1-137-51950-4Published: 28 September 2017

  • eBook ISBN: 978-1-137-51951-1Published: 21 September 2017

  • Edition Number: 1

  • Number of Pages: XV, 306

  • Number of Illustrations: 23 b/w illustrations, 1 illustrations in colour

  • Topics: Sociolinguistics, Popular Science in Sports, Semiotics, Cultural and Media Studies, general, Applied Linguistics, Semantics

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