Authors:
Analyses the language of cycling in new media
Examines the changing nature of identity itself through these newly available semiotic resources
Explores identity positioning through the frameworks of Systemic Functional Linguistics and Multimodal Analysis
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Table of contents (12 chapters)
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Front Matter
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Identities in the Media
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Front Matter
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Identity and Online Communities
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Front Matter
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Multimodality, Corporate Identity, and Market Positioning
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Front Matter
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Back Matter
About this book
Reviews
Authors and Affiliations
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School of Business Administration, Meiji University, Tokyo, Japan
Patrick Kiernan
About the author
Bibliographic Information
Book Title: Language, Identity and Cycling in the New Media Age
Book Subtitle: Exploring Interpersonal Semiotics in Multimodal Media and Online Texts
Authors: Patrick Kiernan
DOI: https://doi.org/10.1057/978-1-137-51951-1
Publisher: Palgrave Macmillan London
eBook Packages: Social Sciences, Social Sciences (R0)
Copyright Information: The Editor(s) (if applicable) and The Author(s) 2018
Hardcover ISBN: 978-1-137-51950-4Published: 28 September 2017
eBook ISBN: 978-1-137-51951-1Published: 21 September 2017
Edition Number: 1
Number of Pages: XV, 306
Number of Illustrations: 23 b/w illustrations, 1 illustrations in colour
Topics: Sociolinguistics, Popular Science in Sports, Semiotics, Cultural and Media Studies, general, Applied Linguistics, Semantics