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Media Convergence and Deconvergence

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  • © 2017

Overview

Editors:
  1. Sergio Sparviero

    1. Department of Communication Studies, University of Salzburg, Salzburg, Austria

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  2. Corinna Peil

    1. Department of Communication Studies, University of Salzburg, Salzburg, Austria

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    You can also search for this editor in PubMed   Google Scholar

  3. Gabriele Balbi

    1. Institute of Media and Journalism, USI Università della Svizzera italiana, Lugano, Switzerland

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  • Distinctive in its identification and analysis of several sites of tensions that draw attention to the inconsistencies in media convergence discourse
  • Offers a coherent perspective on the fragmented character of innovations
  • Dedicated to an understanding of media markets, contents and uses as complex realities, defined by competing forces of media convergence and de-convergence

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Table of contents (15 chapters)

  1. Front Matter

    Pages i-xvii
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  2. Introduction

    1. Front Matter

      Pages 1-1
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    2. Media Convergence Meets Deconvergence

      • Corinna Peil, Sergio Sparviero
      Pages 3-30Open Access

    3. Deconstructing “Media Convergence”: A Cultural History of the Buzzword, 1980s–2010s

      • Gabriele Balbi
      Pages 31-51

  4. Production and Distribution of Media Content

    1. Front Matter

      Pages 135-135
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    2. Convergent Media Quality? Comparing the Content of Online and Offline Media in Switzerland

      • Mark Eisenegger, Mario Schranz, Angelo Gisler
      Pages 137-157

    3. Transmedia Storytelling and Mega-Narration: Audiovisual Production in Converged Media Environments

      • Lothar Mikos
      Pages 159-175

    4. Web 2.0: An Argument Against Convergence

      • Matthew Allen
      Pages 177-196

  5. Regulation and Media Markets

    1. Front Matter

      Pages 197-197
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    2. The Deconverging Convergence of the Global Communication Industries in the Twenty-First Century

      • Dal Yong Jin
      Pages 199-216

    3. Deconstructing the Music Industry Ecosystem

      • Jim Rogers
      Pages 217-239

    4. Is Convergence the “Killer Bug” in the Media Ecosystem? The Case of Flemish Media Policymaking 2010–2015

      • Hilde Van den Bulck
      Pages 241-260

    5. Connected TV: Conceptualizing the Fit Between Convergence and Organizational Strategy Within a Contingency Theory Framework: The Case of Germany

      • Paul Clemens Murschetz
      Pages 261-283

    6. Regulatory (de) Convergence: Localism, Federalism, and Nationalism in American Telecommunications Policy

      • Christopher Ali
      Pages 285-304

    7. The Triple-Network Convergence in China: Implementation and Challenges

      • Fei Jiang, Kuo Huang, Yanran Sun
      Pages 305-327
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Keywords

About this book

This edited volume explores different meanings of media convergence and deconvergence, and reconsiders them in critical and innovative ways. Its parts provide together a broad picture of opposing trends and tensions in media convergence, by underlining the relevance of this powerful idea and emphasizing the misconceptions that it has generated. Sergio Sparviero, Corinna Peil, Gabriele Balbi and the other authors look into practices and realities of users in convergent media environments, ambiguities in the production and distribution of content, changes to the organization of media industries, the re-configuration of media markets, and the influence of policy and regulations. Primarily addressed to scholars and students in different fields of media and communication studies, Media Convergence and Deconvergence deconstructs taken-for-granted concepts and provides alternative and fresh analyses on one of the most popular topics in contemporary media culture.

Chapter 1 is available open access under a CC BY 4.0 license at link.springer.com

Reviews

“This is a fascinating book—one of the most deftly planned, organized, soundly argued, and genuinely interesting volume on media convergence and de-convergence. Drawing from a number of case studies from across the world, yet never forgetting the significance of the recent trend through incisive analysis and interpretation, the book has succinctly developed and advanced major theoretical frameworks in the realm of media industries. This book is an essential chaperon for anyone willing to extend their understanding in de-converging media convergence.” (Dal Yong Jin, Simon Fraser University, Canada)

Editors and Affiliations

  • Department of Communication Studies, University of Salzburg, Salzburg, Austria

    Sergio Sparviero, Corinna Peil

  • Institute of Media and Journalism, USI Università della Svizzera italiana, Lugano, Switzerland

    Gabriele Balbi

About the editors

Sergio Sparviero is an assistant professor at the Department of Communication Studies of the University of Salzburg. 
 
Corinna Peil is a postdoctoral researcher at the Department of Communication Studies, Center for ICT&S, of the University of Salzburg. 
 
Gabriele Balbi is an assistant professor in media studies at the Institute of Media and Journalism of USI Università della Svizzera italiana (Switzerland). 





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