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New Media and Chinese Society

  • Book
  • © 2017

Overview

Editors:
  1. Ke Xue

    1. Institute of Chinese Enterprises Development, Antai College of Economic & Management, Shanghai Jiao Tong University, Shanghai, China

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    You can also search for this editor in PubMed   Google Scholar

  2. Mingyang Yu

    1. Antai College of Economic & Management, Shanghai Jiao Tong University, Shanghai, China

    View editor publications

    You can also search for this editor in PubMed   Google Scholar

  • Provides research on the interplay between media / social media, economics and politics
  • Draws upon both qualitative and quantitative methods based on classical theories of communication and economics
  • Presents diverse perspectives from a numbers of regions within China
  • Includes supplementary material: sn.pub/extras

Part of the book series: Communication, Culture and Change in Asia (CCCA, volume 5)

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Table of contents (16 chapters)

  1. Front Matter

    Pages i-xvii
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  2. Development of the New Media Industry in China

    1. Front Matter

      Pages 1-1
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    2. Media Evolution from the Perspective of Scientific and Technological Development

      • Manli Cheng, Xiaohang Zhao
      Pages 3-9

    3. New Media, Market Competition, and Media Diversity: An Examination of Taiwan’s Terrestrial TV Market from 1986 to 2002

      • Shu-Chu Sarrina Li, Yi-Ching Liu, Chen-Yi Lee
      Pages 11-32

    4. Blue or Red Sea? An Analysis of Chinese Mobile Radio Industry

      • Laihui Yu, Mengfei Luan, Siyu Wang
      Pages 33-52

  3. New Media and the Chinese Society

    1. Front Matter

      Pages 53-53
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    2. Social Media Use, Political Efficacy, and Political Participation in China: The Moderating Role of Need for Orientation

      • Lu Wei, Lu Zhao
      Pages 55-73

    3. Intermittent Use of Social Media: Facebook and Weibo Use, Their Predictors and Social and Political Implications

      • Yinjiao Ye, Mingxin Zhang
      Pages 75-93

    4. New Media’s Impact on China from a Culture Perspective

      • Yi Xu, Weimin Zhang
      Pages 95-119

    5. An Analysis of Moral Coercion in the Context of Media Socialization

      • Peiren Shao, Yujun Wang
      Pages 121-135

    6. The Changes and Deviations of Political Discourse Employed in Government Communication in the Internet Age

      • Xiaohong Wang
      Pages 137-147

    7. Challenges to China’s Diplomacy in the Context of New Media

      • Xiaomeng Song, Min Zhou
      Pages 149-164
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Keywords

About this book

This book focuses on the influence of social media on Chinese society. The respective chapters present research by top-tier communication scholars from prominent Chinese universities and offer revealing findings on the interplay between media / social media, economics and politics. To that end, both qualitative and quantitative methods based on classical theories of communication and economics are drawn upon. 
The book explores four main areas: the challenges and opportunities for Chinese journalism and communications, changes in Chinese economic development, influences and forecasts for Chinese politics, and the impacts on Chinese culture. As the chapter contributors hail from diverse regions within China and represent three generations of communication scholars, the book offers a comprehensive guide, helping readers understand the impact of social media on China’s development from a broad range of perspectives, and sharing insights on its impacts around the world.





Editors and Affiliations

  • Institute of Chinese Enterprises Development, Antai College of Economic & Management, Shanghai Jiao Tong University, Shanghai, China

    Ke Xue

  • Antai College of Economic & Management, Shanghai Jiao Tong University, Shanghai, China

    Mingyang Yu

About the editors

Professor Ke Xue is the head of Journalism and Communication Department, School of Media & Design and the director of Center for Internet and Social Development at Shanghai Jiao Tong University (SJTU). She obtained her master’s degree in Economics from Fudan University and PhD in Management from Nankai University. Her research interests are in the field of new media, public relations and mobile communication.


Mingyang Yu is a Professor of Marketing in Antai School of management in Shanghai Jiao Tong University. He obtained his bachelor’s degree in Philosophy from Zhejiang University, master’s degree in Economics from Fudan University and PhD in Management from Fudan University. His research interests are in the fields of brand and brand building, brand crisis management, brand innovation and global brand management. 


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