Interview with Dan Hill, author of Emotionomics

The purpose of this paper is to provide an interview with Dan Hill, founder and president of Sensory Logic – a research‐based consultancy that specializes in helping to enhance companies' sensory‐emotional connection with customers.

This briefing is prepared by an independent interviewer.

Dan Hill discusses his recent publication, Emotionomics, which draws on insights gathered through facial coding, the best viable means of measuring and managing the emotional response of customers and employees, to help you leverage emotions for business success in terms of branding, product design, advertising, sales, customer service, and employee engagement.

Provides strategic insights and practical thinking that have influenced some of the world's leading organizations.

Provides strategic insights and practical thinking that can have a broader social impact.

Dan Hill offers advice on how companies can go about measuring and managing emotions in strategic terms, and emotionally connect with their staff, to foster a cohesive culture in the workplace.