Overview
- Offers a comprehensive look at the Millennial generation from one of the foundational academics in Media and Cultural Studies
- Includes research from marketers, psychiatrists, social theorists, and more on Millennials to offer a nuanced perspective
- Provides analyses based on large-scale data as well as qualitative studies
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Table of contents (11 chapters)
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Front Matter
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Back Matter
Keywords
About this book
This book provides a cultural studies analysis of Millennials and their impact on American culture and society. Beginning with an introduction that touches upon which part of the population is described as Millennial, the book also explores the Millennial psyche, marketing to Millennials, Millennials’ purchasing preferences, gender and sexuality among Millennials, and Millennials and their relation to postmodernism, among other things. Cultural Perspectives on Millennials is designed for students taking courses in cultural studies, sociology, American studies and related fields. It is written in an accessible style and makes use of numerous quotations from writers and thinkers who have written about Millennials. It is illustrated by the author.
Authors and Affiliations
About the author
Arthur Asa Berger is Professor Emeritus of Broadcast and Electronic Communication Arts at San Francisco State University, USA. He is author or more than one hundred articles and seventy books on media, popular culture, humor, and tourism.
Bibliographic Information
Book Title: Cultural Perspectives on Millennials
Authors: Arthur Asa Berger
DOI: https://doi.org/10.1007/978-3-319-69685-0
Publisher: Palgrave Macmillan Cham
eBook Packages: Literature, Cultural and Media Studies, Literature, Cultural and Media Studies (R0)
Copyright Information: The Editor(s) (if applicable) and The Author(s) 2018
Hardcover ISBN: 978-3-319-69684-3Published: 20 November 2017
Softcover ISBN: 978-3-319-88822-4Published: 06 September 2018
eBook ISBN: 978-3-319-69685-0Published: 07 November 2017
Edition Number: 1
Number of Pages: XVII, 137
Number of Illustrations: 12 b/w illustrations, 15 illustrations in colour
Topics: Media and Communication, Youth Culture, American Culture, Popular Culture , Global/International Culture