Authors:
- data will change every company in the world
- frameworks and tools to allow executives from traditional industries to
- leverage the big data transformation
- Includes case studies from well-known companies like LEGO, Yamato and Mediq
- Includes supplementary material: sn.pub/extras
Part of the book series: Management for Professionals (MANAGPROF)
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Table of contents (7 chapters)
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Front Matter
About this book
Authors and Affiliations
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IMD, Lausanne, Switzerland
Carlos Cordon
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Valldoreix, Spain
Pau Garcia-Milà
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Barcelona, Spain
Teresa Ferreiro Vilarino
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Accenture, Sant Cugat del Vallès, Spain
Pablo Caballero
Bibliographic Information
Book Title: Strategy is Digital
Book Subtitle: How Companies Can Use Big Data in the Value Chain
Authors: Carlos Cordon, Pau Garcia-Milà, Teresa Ferreiro Vilarino, Pablo Caballero
Series Title: Management for Professionals
DOI: https://doi.org/10.1007/978-3-319-31132-6
Publisher: Springer Cham
eBook Packages: Business and Management, Business and Management (R0)
Copyright Information: Springer International Publishing Switzerland 2016
Hardcover ISBN: 978-3-319-31131-9Published: 09 June 2016
Softcover ISBN: 978-3-319-80971-7Published: 30 May 2018
eBook ISBN: 978-3-319-31132-6Published: 01 June 2016
Series ISSN: 2192-8096
Series E-ISSN: 2192-810X
Edition Number: 1
Number of Pages: IX, 144
Number of Illustrations: 18 b/w illustrations, 30 illustrations in colour
Topics: Business Strategy/Leadership, Enterprise Architecture, Operations Management