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  • © 2018

Black/Africana Communication Theory

Palgrave Macmillan

Editors:

  • Provides the first comprehensive theorization of Black/African Communication
  • Brings together renowned scholars of Black and African Communication Studies
  • Contributes to the growing literature in communication research focused on non-Western foundations and identities

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Table of contents (16 chapters)

  1. Front Matter

    Pages i-xxix
  2. Introduction

    • Kehbuma Langmia
    Pages 1-8
  3. Afrocentric Communication Theories

    1. Front Matter

      Pages 9-9
  4. African American Communication Theories

    1. Front Matter

      Pages 213-213
  5. Latin America & Caribbean Communication Theories

    1. Front Matter

      Pages 255-255

About this book

Most Western-driven theories do not have a place in Black communicative experience, especially in Africa. Many scholars interested in articulating and interrogating Black communication scholarship are therefore at the crossroads of either having to use Western-driven theory to explain a Black communication dynamic, or have to use hypothetical rules to achieve their objectives, since they cannot find compelling Black communication theories to use as reference. Colonization and the African slave trade brought with it assimilationist tendencies that have dealt a serious blow on the cognition of most Blacks on the continent and abroad. As a result, their interpersonal as well as in-group dialogic communication had witnessed dramatic shifts.

Black/Africana Communication Theory assembles skilled communicologists who propose uniquely Black-driven theories that stand the test of time. Throughout the volume’s fifteen chapters theories including but not limited to Afrocentricity, Afro-Cultural Mulatto, Venerative Speech Theory, Africana Symbolic Contextualism Theory, HaramBuntu-Government-Diaspora Communications Theory, Consciencist Communication Theory and Racial Democracy Effect Theory are introduced and discussed.

Editors and Affiliations

  • Department of Strategic, Legal and Management Communication School of Communications, Howard University, Washington, DC, USA

    Kehbuma Langmia

About the editor

Kehbuma Langmia is Professor/Chair and Fulbright Scholar in the Department of Strategic, Legal and Management Communications, Howard University in Washington, DC, USA. He has extensive knowledge and expertise in Public Speaking, Information Communication Technology (ICT), Intercultural Communication and Social Media. He has published eleven books, fourteen book chapters and nine peer-reviewed journal articles nationally and internationally. He is the recipient of the 2017 Toyin Falola Book Award for his most recent book, Globalization and Cyberculture (Palgrave 2016).

Bibliographic Information

Buy it now

Buying options

eBook USD 139.00
Price excludes VAT (USA)
  • Available as EPUB and PDF
  • Read on any device
  • Instant download
  • Own it forever
Softcover Book USD 179.99
Price excludes VAT (USA)
  • Compact, lightweight edition
  • Dispatched in 3 to 5 business days
  • Free shipping worldwide - see info
Hardcover Book USD 179.99
Price excludes VAT (USA)
  • Durable hardcover edition
  • Dispatched in 3 to 5 business days
  • Free shipping worldwide - see info

Tax calculation will be finalised at checkout

Other ways to access