Overview
Examines research evidence from major reviews of research in the field
Critically appraises evidence from the wider literature on the amount and nature of food advertising and other marketing activities, the effects of food advertising on children’s food preferences, diets and health status
Considers the significance of other contextual factors that exist alongside food marketing activities
Explores the nature and effectiveness of different forms of food advertising control and regulation
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Table of contents (8 chapters)
Keywords
- food advertising
- food preferences
- health of young people
- obesity
- diabetes
- heart disease
- cancer
- diets
- World Health Organization
- health problems
- food orientations
- childhood dietary habits
- recommended nutritional standards
- salt, sugar and fat content
- marketing of the food sector.
- maternal and child health
- childhood studies
About this book
Authors and Affiliations
About the author
Bibliographic Information
Book Title: Food Advertising
Book Subtitle: Nature, Impact and Regulation
Authors: Barrie Gunter
DOI: https://doi.org/10.1007/978-3-319-40706-7
Publisher: Palgrave Macmillan Cham
eBook Packages: Literature, Cultural and Media Studies, Literature, Cultural and Media Studies (R0)
Copyright Information: The Editor(s) (if applicable) and The Author(s) 2016
Hardcover ISBN: 978-3-319-40705-0Published: 17 November 2016
Softcover ISBN: 978-3-319-82160-3Published: 28 June 2018
eBook ISBN: 978-3-319-40706-7Published: 07 November 2016
Edition Number: 1
Number of Pages: VII, 303
Topics: Youth Culture, Marketing, Child Well-being, Maternal and Child Health, Childhood, Adolescence and Society, Nutrition