Skip to main content
SpringerLink
Log in
Palgrave Macmillan
Book cover

Food Advertising

Nature, Impact and Regulation

  • Book
  • © 2016

Overview

Authors:
  1. Barrie Gunter

    1. Media and Communication, University of Leicester Media and Communication, Leicester, United Kingdom

    View author publications

    You can also search for this author in PubMed   Google Scholar

  • Examines research evidence from major reviews of research in the field

  • Critically appraises evidence from the wider literature on the amount and nature of food advertising and other marketing activities, the effects of food advertising on children’s food preferences, diets and health status

  • Considers the significance of other contextual factors that exist alongside food marketing activities

  • Explores the nature and effectiveness of different forms of food advertising control and regulation

This is a preview of subscription content, log in via an institution to check access.

Access this book

Log in via an institution
eBook USD 59.99
Price excludes VAT (USA)
  • Available as EPUB and PDF
  • Read on any device
  • Instant download
  • Own it forever
Softcover Book USD 79.99
Price excludes VAT (USA)
  • Compact, lightweight edition
  • Dispatched in 3 to 5 business days
  • Free shipping worldwide - see info
Hardcover Book USD 109.99
Price excludes VAT (USA)
  • Durable hardcover edition
  • Dispatched in 3 to 5 business days
  • Free shipping worldwide - see info

Tax calculation will be finalised at checkout

Other ways to access

Licence this eBook for your library

Institutional subscriptions

Table of contents (8 chapters)

  1. Front Matter

    Pages i-vii
    Download chapter PDF

  2. What are the Concerns about Food Advertising?

    • Barrie Gunter
    Pages 1-35

  3. What is the Balance of Evidence for the Effects of Food Advertising?

    • Barrie Gunter
    Pages 37-75

  4. What is the Potential for Exposure to Food Advertising?

    • Barrie Gunter
    Pages 77-108

  5. Food Advertising: Informative, Misleading or Deceptive?

    • Barrie Gunter
    Pages 109-146

  6. Does Food Advertising Influence People’s Food Preferences?

    • Barrie Gunter
    Pages 147-187

  7. Does Food Advertising Affect People’s Health and Well-Being?

    • Barrie Gunter
    Pages 189-220

  8. How Important are Other Factors in Understanding Consumers’ Responses to Food Promotion?

    • Barrie Gunter
    Pages 221-252

  9. What Regulatory Challenges Does Food Advertising Present?

    • Barrie Gunter
    Pages 253-286

  10. Back Matter

    Pages 287-303
    Download chapter PDF
Back to top

Keywords

About this book

This book provides an up-to-date and comprehensive review and critique of the scientific evidence concerning the prevalence, nature and potential effects of food advertising and other forms of marketing on children. There is growing international concern about the prevalence of childhood obesity and associated health problems. Poor quality diet and nutrition has been blamed. The food and soft drinks industries have been targeted in this context for their promotions of foods and drinks that are high in salt, sugar and fat content. Many of the most widely promoted and consumed food brands fail to meet recommended nutritional standards. What is the evidence for the effects of food promotions on children’s food preferences, diets and health? This book draws on evidence from around the world, reviewing the major studies before presenting a fresh assessment of the state of play. It considers also the issue of food regulation and advertising codes of practices, the need for better and relevant consumer education and socialisation about advertising and nutrition.



Authors and Affiliations

  • Media and Communication, University of Leicester Media and Communication, Leicester, United Kingdom

    Barrie Gunter

About the author

Barrie Gunter is Emeritus Professor at the Department of Media and Communication, University of Leicester, UK. He is a psychologist by training who worked in broadcasting audience research before moving to the academic world. He has published over 60 books and 300 other publications and reports on media, marketing and business issues.

Bibliographic Information

Publish with us

Policies and ethics

Back to top

Search

Navigation