Midwifery, Childbirth and the Media

1. Front Matter

   Pages i-xi

   PDF

2. Introduction

   • Ann Luce, Vanora Hundley, Edwin van Teijlingen

   Pages 1-5

3. Love Birth, Hate One Born Every Minute? Birth Community Discourse Around Televised Childbirth

   • Julie Roberts, Sara De Benedictis, Helen Spiby

   Pages 7-22

4. Birth Stories in British Newspapers: Why Midwives Must Speak up

   • Emily Maclean

   Pages 23-43

5. An Everyday Trauma: How the Media Portrays Infant Feeding

   • Catherine Angell

   Pages 45-59

6. How Media Promote Fear Around Childbirth

   • Alexia Leachman

   Pages 61-77

7. ‘Passing Time’: A Qualitative Study of Health Promotion Practices in an Antenatal Clinic Waiting Room

   • Dianne Rodger, Andrew Skuse, Michael Wilmore

   Pages 79-96

8. Midwives’ Engagement with the Media

   • Ann Luce, Vanora Hundley, Edwin van Teijlingen, Sian Ridden, Sofie Edlund

   Pages 97-110

9. Working With the Media: The Power, the Pitfalls and the Possibilities

   • Hannah G. Dahlen

   Pages 111-128

10. Around the World in 80 Tweets—Social Media and Midwifery

    • Sheena Byrom, Anna Byrom

    Pages 129-147

11. Back Matter

    Pages 149-161

    PDF

This edited collection - one of a kind in its field - addresses the theoretical and practical implications facing representations of midwifery and media.  Bringing together international scholars and practitioners, this succinct volume offers a cross-disciplinary discussion regarding the role of media in childbirth, midwifery and pregnancy representation. One chapter critiques the provision and dissemination of health information and promotional materials in a suburban antenatal clinic, while others are devoted to specific forms of media - television, the press, social media – looking at how each contribute to women’s perceptions and anxieties with regard to childbirth.

• Media
• Childbirth
• health media
• Midwifery
• healthcare
• pregnancy
• Midwife
• nursing
• nurse
• midwives
• maternal and child health

“In the twenty first century our media image and digital foot print are rapidly becoming the most important window into our profession. In a rapidly changing environment this book provides an up to date and informative insight into how our profession is affected by the media and how our profession can inform and influence the image of midwifery. This area is going to become even more important in the future universities and trusts increasingly use broadcast and social media to manage information and inform our clients of the services we provide.  This book will be the important first text in a new growth area. It brings together an internationally recognised group of authors who are experts in this field. I wholeheartedly recommend it to you.” (Lee Wright, School of Nursing and Midwifery, Birmingham City University, UK)

• Bournemouth University, Bournemouth, United Kingdom

  Ann Luce, Vanora Hundley

• Centre for Midwifery, Maternal and Perinatal Health, Bournemouth University, Bournemouth, United Kingdom

  Edwin van Teijlingen

Ann Luce is Principal Academic of Journalism and Communication at Bournemouth University.



Vanora Hundley is Professor of Midwifery in the Centre for Midwifery, Maternal and Perinatal Health at Bournemouth University


Edwin van Teijlingen is Professor of Reproductive Health Research, Centre for Midwifery, Maternal and Perinatal Health at Bournemouth University

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