Overview
- Among the earliest systematic empirical studies of China’s communication campaigns and national integration
- Explores the roles and function of mass media in the unusual times of unsettling social change and culture shock of contemporary China
- Proposes that social progress encompasses a far more profound spiritual dimension than mere economic growth and thus takes far more delicate efforts to accomplish
- Includes supplementary material: sn.pub/extras
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Table of contents (9 chapters)
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Front Matter
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Back Matter
Keywords
About this book
This book adopts the method of grounded theory in studying national communication campaigns in China, referred to as propaganda campaigns in the Chinese linguistic context. The study provides an exploratory and descriptive analysis of the ways in which the media in China fulfilled their function of building a Socialist spiritual civilisation and maintaining national integration during state propaganda campaigns. Explanations for the success and limitations of the campaigns are clearly expressed and combined with cautious statements on the limited role of the media in the process of national integration. The three major communication campaigns detailed in this book offer revelations regarding how to maintain mass morale and revive the national spirit at a time when economic pursuits and aspirations seem to be the top priority for individuals and institutions. A chief premise underpinning this study is that economic growth is not to be equated with social progress or human development, the latter encompassing a far more profound spiritual dimension, which takes far more delicate efforts to accomplish.
Authors and Affiliations
Bibliographic Information
Book Title: Communication Campaigns and National Integration in China’s Market Economy Era
Book Subtitle: Reviving the National Soul
Authors: Yanru Chen
DOI: https://doi.org/10.1007/978-981-287-733-8
Publisher: Springer Singapore
eBook Packages: Political Science and International Studies, Political Science and International Studies (R0)
Copyright Information: Springer Science+Business Media Singapore 2016
Hardcover ISBN: 978-981-287-732-1Published: 11 September 2015
Softcover ISBN: 978-981-10-1296-9Published: 23 August 2016
eBook ISBN: 978-981-287-733-8Published: 01 September 2015
Edition Number: 1
Number of Pages: IX, 239
Topics: Political Communication