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  • © 2018

Cecil B. DeMille, Classical Hollywood, and Modern American Mass Culture

1910–1960

Palgrave Macmillan

Authors:

  • Utilizes extensive primary archival sources—many not previously recorded in the literature—to engage in debates surrounding audience affectation, censorship, stardom, the ideological purposes of mass culture, and the political shifts of Hollywood from 1910 to 1960
  • Details how DeMille’s success (and his libertarian political views) track very closely to the events the nation has witnessed over the past four years, including the rise of political demagogues and the sharpening of libertarian political rhetoric
  • One of the first extended texts to analytically assess DeMille's place in shaping and reflecting broad cultural change, from 1910 to 1960, rather than simply treating DeMille as a biographical subject

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Table of contents (8 chapters)

  1. Front Matter

    Pages i-xv
  2. Locating DeMille

    • David Blanke
    Pages 1-43
  3. The Brand

    • David Blanke
    Pages 45-87
  4. The Wanderer

    • David Blanke
    Pages 89-128
  5. A New and Filmable Past

    • David Blanke
    Pages 129-163
  6. Greetings from Mr. Hollywood

    • David Blanke
    Pages 165-209
  7. Who Is Cecil B. DeMille?

    • David Blanke
    Pages 211-251
  8. Behold Their Mighty Hands

    • David Blanke
    Pages 253-304
  9. Re-Locating DeMille

    • David Blanke
    Pages 305-314
  10. Back Matter

    Pages 315-328

About this book

This book uses the long and profitable career of Cecil B. DeMille to track the evolution of Classical Hollywood and its influence on emerging mass commercial culture in the US. DeMille’s success rested on how well his films presumed a broad consensus in the American public—expressed through consumer hedonism, faith, and an “exceptional” national history—which merged seamlessly with the efficient production methods developed by the largest integrated studios. DeMille’s sudden mid-career shift away from spectator perversity to corporate propagandist permanently tarnished the director’s historical standing among scholars, yet should not overshadow the profound links between his success and the rise and fall of mid-century mass culture.


Authors and Affiliations

  • Department of History, Texas A&M University–Corpus Christi, Corpus Christi, TX, USA

    David Blanke

About the author

David Blanke is Professor of History at Texas A&M University–Corpus Christi, USA. His previously published works include studies of American car culture and modern mass consumerism. He is currently at work, with Sue Matheson, on a comparative study of Hollywood legends Cecil B. DeMille and John Ford.

Bibliographic Information

Buy it now

Buying options

eBook USD 69.99
Price excludes VAT (USA)
  • Available as EPUB and PDF
  • Read on any device
  • Instant download
  • Own it forever
Softcover Book USD 89.99
Price excludes VAT (USA)
  • Compact, lightweight edition
  • Dispatched in 3 to 5 business days
  • Free shipping worldwide - see info
Hardcover Book USD 119.99
Price excludes VAT (USA)
  • Durable hardcover edition
  • Dispatched in 3 to 5 business days
  • Free shipping worldwide - see info

Tax calculation will be finalised at checkout

Other ways to access