Cultural Tourism in a Digital Era

1. Front Matter

   Pages i-xii

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2. Consumers’ View on Today’s Tourism Industry

   1. Front Matter

      Pages 1-1

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   2. The Views of Greek Mountain Travelers on Mountain Tourism During Summertime: A Questionnaire Web-Based Analysis

      • Natali Dologlou, Vaios Kotsios

      Pages 3-25

   3. Preferences and Behaviors of the Elder People Resting in Valuable Natural Areas

      • Jan Zawadka

      Pages 27-35

   4. Interrelationships of Service Quality, Customer Satisfaction, Corporate Image and Customer Loyalty of Malaysian Hotel Industry

      • Boon Liat Cheng, Zabid Abdul Rashid

      Pages 37-38

   5. Egyptian Tourism with the Expected Water Scarcity Crisis

      • Sameh A. Refaat

      Pages 39-56

   6. The Concept of Classification of Tourist Motivation Factors

      • L. A. Koziol, R. W. Pyrek

      Pages 57-66

3. Cultural Tourism Today

   1. Front Matter

      Pages 67-67

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   2. Art in the Globalised Era: A Disembodied Journey with Traces in the Past

      • Spiros Polimeris, Christine Calfoglou

      Pages 69-79

   3. Russian Artistic Gymnastics as a Sports Tourism Product: Some Observations and a Research Agenda

      • Elizabeth Booth, Jithendran Kokkranikal, Olga Burukina

      Pages 81-96

   4. Greek Museums on the Web

      • V. Vrana, D. M. Nerantzaki, D. Paschaloudis

      Pages 97-109

   5. Rose and Olive Heritage in Bulgaria and Greece: A Comparative Study

      • Vesselin Loulanski, Tolina Loulanski

      Pages 111-112

   6. Promotion of Cultural Heritage Tourism in Chokhatauri District in Georgia

      • Eka Devidze, Lali Gigauri

      Pages 113-119

   7. Application of a Cultural Landscape Tourism Marketing Management Approach in a Mountainous Area

      • Vicky Katsoni

      Pages 121-130

   8. Approaching the Monuments of the ‘Other’: A Model for Their Presentation

      • Vasiliki Mitropoulou

      Pages 131-144

   9. Pilgrimage in Georgia

      • Tinatin Kublashvili, Nato Kublashvili

      Pages 145-157

   10. Wandering as the Determinant of Identity and Difference in Ancient Greek Literature: The Paradigm of Herodotus and Pausanias

       • Pitropou Ekaterini

       Pages 159-168

   11. Motivations and Experiences of Museum Visitors: The Case of the Imperial War Museum, United Kingdom

       • Raymond Powell, Jithendran Kokkranikal

       Pages 169-181

4. Heading Towards a Digital Model of Tourism

   1. Front Matter

      Pages 183-183

      PDF

   2. Game-Based Learning and Lifelong Learning for Tourist Operators

      • R. Pace, A. Dipace

      Pages 185-199

This book covers the entire spectrum of cultural and digital tourism and presents the latest findings, examples and cases, highlighting innovations for the tourism industry from both an academic and a practical point of view. The book invites readers to discover ongoing developments and recent trends in fields like heritage and museum management; sports tourism; tourism economics and policy; e-marketing and e-business; and many other fields, making it of value to researchers in tourism management, practitioners and policymakers alike. The book was edited in collaboration with the International Association of Cultural and Digital Tourism - IACuDiT - and includes the proceedings of the First International Conference on Cultural and Digital Tourism.

• Cultural tourism
• Digital tourism
• E-tourism
• Heritage tourism
• ICT applications in tourism
• Tourism marketing

“The contributors have produced a text that in its entirety is written in a very attractive way for any reader, where was covered the entire spectrum of cultural and digital tourism and presented the latest findings, examples and cases for the tourism industry. From either an academic or a practical point of view the book is extremely valuable because of the rigour of the analysis presented, the proximity to touristic reality and the great emphasis placed in innovation.” (Manuel Alberto M. Ferreira, International Journal of Latest Trends in Finance & Economic Sciences, Vol. 8 (01), March, 2018)

• Technological Educational Institute, Athens, Greece

  Vicky Katsoni

Dr.Vicky Katsoni is an Assistant Professor at the Tourism Department of the Technological Educational Institute (TEI) of Athens, Greece and she is also teaching at the Greek Open University at the MSc program of Tourism Management. She holds a PhD in Tourism Marketing Management and ICT Applications in Tourism, an MBA and a BA (Hons) in Economics. She has participated in several European and National research projects and her research interests include tourism distribution channels, digital tourism, tourism marketing, medical tourism and consumer behavior. She has published 7 books on tourism, chapters in edited volumes, and numerous papers on highly academic journals. She is the president of the “International Association of Cultural and Digital Tourism”, and is member of the Editorial Board of many journals in tourism and marketing.

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