Tatler's Irony

1. Front Matter

   Pages i-ix

   PDF

2. Introduction: History, Class, and Context

   • Sallie McNamara

   Pages 1-16

3. Tatler, the Gossiping Glossy

   • Sallie McNamara

   Pages 17-44

4. In with the In-Crowd?

   • Sallie McNamara

   Pages 45-71

5. Posh Sex: Gender and Sexuality

   • Sallie McNamara

   Pages 73-100

6. Boom and Bust

   • Sallie McNamara

   Pages 101-129

7. Conclusion: Shifting Boundaries and Social Change

   • Sallie McNamara

   Pages 131-137

8. Back Matter

   Pages 139-145

   PDF

This book discusses Tatler, a monthly glossy magazine aimed at the wealthiest groups in British society, to consider how it addresses social change. The volume addresses specifically the period from 1997, the year New Labour was elected under Tony Blair, up to 2010, when the Conservative party and David Cameron came in to power. Sallie McNamara scrutinizes how the magazine negotiates ideas of ‘Britishness’, class, gender and national identity in a changing social, political, economic and cultural climate. Additionally, she explores the magazine’s humorous approach, and looks at how that distinctive address can potentially lead to misinterpretation. The British class system has seen many challenges over the period of the magazine’s history, and this study expertly grapples with exactly how Tatler has maintained its audience in a continually changing social environment.

• Tatler
• Fashion
• Magazine
• Class Boundaries
• British Society
• Class System
• Gender
• National Identity
• Twentieth Century
• British Politics

• School of Art, Design and Fashion, Solent University, Southampton, United Kingdom

  Sallie McNamara

Sallie McNamara is Senior Lecturer at Southampton Solent University, UK. 

Policies and ethics