Tourism, Culture and Heritage in a Smart Economy

1. Front Matter

   Pages i-xxvi

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2. ‘Smart’ Cultural Heritage Management

   1. Front Matter

      Pages 1-1

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   2. Serious Games at the Service of Cultural Heritage and Tourism

      • Andreas Georgopoulos, Georgia Kontogianni, Christos Koutsaftis, Margarita Skamantzari

      Pages 3-17

   3. Dissemination of Environmental Soundscape and Musical Heritage Through 3D Virtual Telepresence

      • Georgios Heliades, Constantinos Halkiopoulos, Dimitrios Arvanitis

      Pages 19-34

   4. Digital Integration of the European Street Art: Tourism, Identity and Scientific Opportunities

      • Virginia Santamarina-Campos, Blanca de-Miguel-Molina, María de-Miguel-Molina, Marival Segarra-Oña

      Pages 35-47

   5. A Hashtag Campaign: A Critical Tool to Transmedia Storytelling Within a Digital Strategy and Its Legal Informatics Issues. A Case Study

      • Anna Paola Paiano, Giuseppina Passiante, Lara Valente, Marco Mancarella

      Pages 49-71

   6. Museums + Instagram

      • Katerina Lazaridou, Vasiliki Vrana, Dimitrios Paschaloudis

      Pages 73-84

   7. Evaluation of Athens as a City Break Destination: Tourist Perspective Explored via Data Mining Techniques

      • Gerasimos Panas, Georgios Heliades, Constantinos Halkiopoulos, Dimitra Tsavalia, Argyro Bougioura

      Pages 85-103

3. Tourism Business Environment—Current Developments and Experiences

   1. Front Matter

      Pages 105-105

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   2. The Insight of Tourism Operators in Contemporary Business Environment

      • Eriks Lingeberzins

      Pages 107-120

   3. Measuring the Twitter Performance of Hotel E-Mediaries

      • Vasiliki Vrana, Kostas Zafiropoulos, Konstantinos Antoniadis, Anastasios-Ioannis Theocharidis

      Pages 121-131

   4. Modulation of Conditions and Infrastructure for the Integration of Change Management in Tourism Sector

      • Ioannis Rossidis, Petros Katsimardos, Konstantinos Bouas, George Aspridis, Nikolaos Blanas

      Pages 133-144

   5. The Impact of ISO 9001 Quality Management System Implementation in Tourism SMEs

      • Dimitris Drosos, Michalis Skordoulis, Miltiadis Chalikias, Petros Kalantonis, Aristeidis Papagrigoriou

      Pages 145-157

   6. The Concept of the Innovative Tourism Enterprises Assessment Capability

      • Leszek Koziol, Anna Wojtowicz, Anna Karaś

      Pages 159-172

   7. Looking for Determinants of the Environmental Concern at the Hospitality Industry

      • Angel Peiro-Signes, Marival Segarra-Oña

      Pages 173-181

   8. The Importance of Human Resource Management for the Development of Effective Corporate Culture in Hotel Units

      • Labros Sdrolias, Ioannis Anyfantis, Ioannis Koukoubliakos, Donka Nikova, Ioannis Meleas

      Pages 183-188

   9. Human Resource Management, Strategic Leadership Development and the Greek Tourism Sector

      • Dimitrios Belias, Panagiotis Trivellas, Athanasios Koustelios, Panagiotis Serdaris, Konstantinos Varsanis, Ioanna Grigoriou

      Pages 189-205

   10. The Strategic Role of Information Technology in Tourism: The Case of Global Distribution Systems

       • Dimitris Drosos, Miltiadis Chalikias, Michalis Skordoulis, Petros Kalantonis, Aristeidis Papagrigoriou

       Pages 207-219

   11. A Theoretical Model of Weighting and Evaluating the Elements Defining the Change of Organizational Culture

       • Theodoros Stavrinoudis, Christos Kakarougkas

       Pages 221-237

   12. Entrepreneurship and Innovation: Current Aspects

       • Vasiliki Karagianni, Aristidis Papagrigoriou, Petros Kalantonis, Miltiadis Chalikias, Dimitris Drosos

       Pages 239-250

This book explores the ways in which information and communication technologies (ICTs) offer a powerful tool for the development of smart tourism. Numerous examples are presented from across the entire spectrum of cultural and heritage tourism, including art, innovations in museum interpretation and collections management, cross-cultural visions, gastronomy, film tourism, dark tourism, sports tourism, and wine tourism. Emphasis is placed on the importance of the smart destinations concept and a knowledge economy driven by innovation, creativity, and entrepreneurship. New modes of tourism management are described, and tourism products, services, and strategies for the stimulation of economic innovation and promotion of knowledge transfer are outlined. The potential of diverse emerging ICTs in this context is clearly explained, covering location-based services, internet of things, smart cities, mobile services, gamification, digital collections and the virtual visitor, social media, social networking, and augmented reality. The book is edited in collaboration with the International Association of Cultural and Digital Tourism (IACuDiT) and includes the proceedings of the Third International Conference on Cultural and Digital Tourism.

• Smart tourism
• ICT applications in tourism
• Cultural and heritage tourism
• Tourism marketing and development
• Third International Conference on Cultural and Digital Tourism
• IACuDiT 2016
• International Association of Cultural and Digital Tourism
• Smart destinations
• Knowledge economy
• Cultural and digital tourism marketing

“It is an indispensable book for scholars, teachers and researchers as well as for qualified professionals and policy makers in the field of tourism. Very interesting for readers who want to be informed on these subjects, curious about one of the most important economic activities in the world.” (Prof. Dr. Manuel Alberto M. Ferreira, Acta Scientiae et Intellectus, Vol. 3 (5), 2017)

• Technological Educational Institute of Athens and IACuDiT, Athens, Greece

  Vicky Katsoni

• Skyline University College, Sharjah, United Arab Emirates

  Amitabh Upadhya

• National Technical University of Athens, Athens, Greece

  Anastasia Stratigea

Vicky Katsoni is an Associate Professor in the Tourism Department of the Technological Educational Institute (TEI) of Athens, Greece and she also teaches on the MSc program in Tourism Management at the Greek Open University. She holds a PhD in Tourism Marketing Management and ICT Applications in Tourism, an MBA, and a BA (Hons) in Economics. Having worked for over 20 years as an academic in tertiary education, Vicky Katsoni is well versed in academic multidisciplinary research and has participated in a number of European and national research projects. Her research interests include tourism marketing, digital tourism, ICTs and tourist development, and special forms of tourism and consumer behavior. She has published nine books on tourism, as well as chapters in edited volumes and numerous papers in highly academic journals. She is president of the nonprofit International Association of Cultural and Digital Tourism and a member of the editorial boards of many scientific journals in tourism and marketing.


Amitabh Upadhya has over 30 years of experience in the Travel & Tourism Industry and Higher Education. He holds a PhD in Tourism Management from the University of Lucknow, India. He joined Skyline University College in Sharjah, UAE, in 2003 and is currently Professor and Dean at the College. He has long experience of university accreditation processes at the national and international levels and in 2008 received an Academic Leadership Award for his contribution to higher education administration. Over the past decade he has been involved in the planning, operations, and management of Business Management courses at graduate, postgraduate, and PhD levels. His recent research has focused on Destination Organizations, Destination Image and Branding, and the political, economic, and cultural influences on Destination Policies and Management. He has published a number of papers on these topics in refereed journals and has alsowritten on Air Travel Management and Travel Agency Management, areas where he has extensive industry experience.


Anastasia Stratigea is an Associate Professor in the Department of Geography and Regional Planning at the National Technical University of Athens (NTUA), Greece. She holds a Diploma in Surveying Engineering from Aristotle University of Thessaloniki and a PhD from NTUA for work on ICTs and regional development. Her research interests include Sustainable Development, Sustainable Tourism, Tourism Planning, Management of Cultural and Natural Resources, Tourism and Regional Development, ICTs and Tourist Development, and ICT Applications in the Urban Context. She has participated in a number of EU and national projects relating to planning and policy in the energy, tourism, agricultural, and transport sectors, tourist development, urban and regional development, etc. She has published her work in international conference proceedings and journals.She has been a member of the scientific committees of international conferences and is a reviewer for various international journals.

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