Authors:
- Provides an introduction to theoretical foundations of marketing research for students who are about to prepare their own empirical project
- Clear and easy to understand discussion of the interface of philosophy of science and methods in marketing research
- Discusses research ethics as an important challenge in nowadays academic research environment
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Table of contents (10 chapters)
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Front Matter
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Back Matter
About this book
Authors and Affiliations
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Faculty of Business Administration and Economics, European University Viadrina, Frankfurt (Oder), Germany
Martin Eisend
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Marketing Department, Freie Universität Berlin, Berlin, Germany
Alfred Kuss
About the authors
Alfred Kuss is Professor (emeritus) of Marketing at the Marketing Department of the Free University Berlin, Germany.
Bibliographic Information
Book Title: Research Methodology in Marketing
Book Subtitle: Theory Development, Empirical Approaches and Philosophy of Science Considerations
Authors: Martin Eisend, Alfred Kuss
DOI: https://doi.org/10.1007/978-3-030-10794-9
Publisher: Springer Cham
eBook Packages: Business and Management, Business and Management (R0)
Copyright Information: Springer Nature Switzerland AG 2019
Hardcover ISBN: 978-3-030-10793-2Published: 15 March 2019
eBook ISBN: 978-3-030-10794-9Published: 01 March 2019
Edition Number: 1
Number of Pages: IX, 238
Number of Illustrations: 64 b/w illustrations, 1 illustrations in colour
Topics: Marketing, Research Ethics, Research Methodology