Overview
Contains substantial empirical research drawing from several years of interviews and study into luxury fashion brands and their e-commerce disruptors/partners
Presents a current study of the trending, exciting topic of industry disruption by outsider technology companies/entrepreneurs
Will hold value for sociologists, economists and scholars of fashion, business, branding and company culture
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Table of contents (7 chapters)
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Front Matter
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Back Matter
Keywords
- Technology start-ups
- sociology of organizations
- entrepreneurship
- sociology of innovation
- Organizational Culture
- Neo-institutionalism
- Institutionalism
- Fashion Studies
- Qualitative ethnography
- Online fashion retail
- luxury fashion
- fashion firms
- designers
- outsider disruption
- culture clash
- Digital Moda
- Fashion Consultant
- disruptors
About this book
Through the lens of the fashion industry, Iva Petkova explores not only how institutionalized organizations react and adapt to the rise of start-up outsiders, but also how these outside “disruptors” seek to cultivate legitimacy and win influence. In so doing, she reflects upon a longstanding question in the sociology of organizations and neo-institutional theory: How do institutionalized organizations in creative industries resolve the inherent conflict between art and commerce, particularly in a changing institutional environment? Engineering Legitimacy outlines the processes through which e-commerce and social commerce companies in fashion disturb and reconstruct the industry, crosscutting their technical field of expertise and looking to legitimize their innovative practice in the institutionally elaborated field of fashion. Through an analysis of the emerging culture of innovation collectively created by start-up outsider disruptors, this book contemplates how fashion-technology companies transform their moral narratives into acceptable commercial practice, legitimating a model of profound institutional change over the digital operations of fashion companies.
Authors and Affiliations
About the author
Iva Petkova teaches Sociology at Ringling College of Art and Design, USA and is curriculum advisor for Social and Behavioral Sciences in the Liberal Arts Program. Her research areas include cultural sociology, the sociology of organizations, and emergent technologies.
Bibliographic Information
Book Title: Engineering Legitimacy
Book Subtitle: How Institutional Entrepreneurs in E-Commerce Bring Fashion Companies into the Digital Age
Authors: Iva Petkova
DOI: https://doi.org/10.1007/978-3-319-90707-9
Publisher: Palgrave Macmillan Cham
eBook Packages: Social Sciences, Social Sciences (R0)
Copyright Information: The Editor(s) (if applicable) and The Author(s) 2018
Hardcover ISBN: 978-3-319-90706-2Published: 06 June 2018
Softcover ISBN: 978-3-030-08079-2Published: 02 February 2019
eBook ISBN: 978-3-319-90707-9Published: 18 May 2018
Edition Number: 1
Number of Pages: XVII, 188
Number of Illustrations: 12 b/w illustrations, 1 illustrations in colour
Topics: Organizational Studies, Economic Sociology, Ethnography, Cultural Management, Sociology of Culture, Industrial Organization, Cultural Economics