Overview
- Presents historical and contemporary evidence on the factors of Box Office success
- Examines specific ingredients of movie-making and how they contribute to a movie’s performance
- Offers a digestible analysis of a technical subject matter
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Table of contents (15 chapters)
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Front Matter
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Back Matter
Keywords
About this book
This book explores the different factors that can influence a new movie’s prospects at the box office. Looking at factors such as the production budget, distribution model, genre, stars and audience reactions of films, Gunter asks how such aspects may reduce the uncertainties of success so common in the movie industry. The reader is taken on a journey through filmmaking factors that, research suggests, impact box office performance. While box office revenues represent only part of a movie’s earning potential, Gunter highlights how theatrical performances remain central to what the movie business is about. The chapters illustrate how ticket sales are largely influenced by the production budget but also cultural differences and new movie platforms.
Authors and Affiliations
About the author
Barrie Gunter is Emeritus Professor in Media at the University of Leicester, UK. He has published nearly 70 books and over 300 other publications on media, marketing and psychology topics.
Bibliographic Information
Book Title: Predicting Movie Success at the Box Office
Authors: Barrie Gunter
DOI: https://doi.org/10.1007/978-3-319-71803-3
Publisher: Palgrave Macmillan Cham
eBook Packages: Literature, Cultural and Media Studies, Literature, Cultural and Media Studies (R0)
Copyright Information: The Editor(s) (if applicable) and The Author(s) 2018
Hardcover ISBN: 978-3-319-71802-6Published: 01 March 2018
Softcover ISBN: 978-3-030-10112-1Published: 26 January 2019
eBook ISBN: 978-3-319-71803-3Published: 20 February 2018
Edition Number: 1
Number of Pages: VII, 270
Topics: Film/TV Industry, Film and TV Production, Cultural Economics