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  • © 2017

New Media and China's Social Development

Editors:

  • Addresses the developmental history of and trends in new media in China
  • Demonstrates how new media profoundly influences media ecology and all aspects of society
  • Illustrates how new media is facilitating social development and transformation in China
  • Includes supplementary material: sn.pub/extras

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Table of contents (9 chapters)

  1. Front Matter

    Pages i-xv
  2. Survey of Chinese Internet Users’ Internet-Using Habits

    • Yungeng Xie, Cong Liu, Rui Qiao, Wei Chen, Xuyang Zhang
    Pages 15-24
  3. A Study of Online Public Opinion in New Media Environment

    • Rui Liu, Yungeng Xie, Yixuan Xie
    Pages 73-103
  4. Reform and Expansion of Marketing in New Media Environment

    • Qianqian Yu, Letian Ren, Zong Shen
    Pages 125-144
  5. Changes in Chinese People’s Cultural Life in New Media Environment

    • Huanying Song, Yu Pan, Lu Liu
    Pages 145-163
  6. Reflections on Social Problems Caused by New Media

    • Huanying Song, Xiang Fu, Yannan Ji
    Pages 165-183

About this book

Starting from a history of new media, this book presents the development of network technology and media applications in China, while also examining the relationship between new media and politics, economy, culture, lifestyle, traditional media, law, knowledge, etc. As of 2014, China had been connected to the Internet for 20 years. During those two decades, China has witnessed drastic changes, from its national makeup to people’s daily lives. The book analyzes the changes in China brought about by the new media on the basis of large-scale data. Further, through comparisons with international trends in new media development, it seeks to clarify the new media development in China and comprehensively demonstrate the revolution and brand-new faces of Chinese society over the past two decades in the wake of new media. As such, it outlines the bright future of new media by revisiting and summarizing the developmental courses of new media and Chinese society.

Editors and Affiliations

  • Institute of Arts and Humanities, Shanghai Jiao Tong University, Shanghai, China

    Yungeng Xie

Bibliographic Information

Buy it now

Buying options

eBook USD 49.99
Price excludes VAT (USA)
  • Available as EPUB and PDF
  • Read on any device
  • Instant download
  • Own it forever
Softcover Book USD 64.99
Price excludes VAT (USA)
  • Compact, lightweight edition
  • Dispatched in 3 to 5 business days
  • Free shipping worldwide - see info
Hardcover Book USD 89.99
Price excludes VAT (USA)
  • Durable hardcover edition
  • Dispatched in 3 to 5 business days
  • Free shipping worldwide - see info

Tax calculation will be finalised at checkout

Other ways to access