Overview
- Examines both commercial and non-commercial settings as well as several interconnected functions and domains such as the wine, brewing, and oil industries, marketing, management, and human resource practices
- Responds to a fast emerging trend to use a sociological lens in the study of marketing, not limited to specialisms such as consumer behaviour or advertising
- Brings an innovative lens to understanding how marketing and promotional activities are organized, and the people and processes involved
Access this book
Tax calculation will be finalised at checkout
Other ways to access
Table of contents (9 chapters)
-
Front Matter
-
Back Matter
Keywords
About this book
The book examines the social processes which have shaped the development and organisation of various marketing practices and activities, and the markets associated with them. Drawing on the figurational-sociological approach associated with Norbert Elias the contributors explain how various markets and related marketing practices and activities are organised, enabled and constrained by the actions of people at different levels of social integration. Collectively, The Social Organisation of Marketing provides insights into topics such as the consumption and of wine in China, the advertising of Guinness, the management of on-line communities in Germany, the corporate social responsibility strategies of multinational energy corporations in Africa, the concept of talent management in contemporary organisations, the child consumer in Ireland, and the constraining and enabling influences of the American corporate organisational structure.
Reviews
Editors and Affiliations
About the editors
John Connolly is a Senior Lecturer in the Marketing Group at Dublin City University Business School, Ireland. His research has examined advertising, aspects of sport, and organisational change from a figurational perspective.
Paddy Dolan is a Senior Lecturer in the School of Languages, Law and Social Sciences at Dublin Institute of Technology, Ireland. His research interests include figurational sociology, childhood, sport, emotions and identities.
Bibliographic Information
Book Title: The Social Organisation of Marketing
Book Subtitle: A Figurational Approach to People, Organisations, and Markets
Editors: John Connolly, Paddy Dolan
DOI: https://doi.org/10.1007/978-3-319-51571-7
Publisher: Palgrave Macmillan Cham
eBook Packages: Business and Management, Business and Management (R0)
Copyright Information: The Editor(s) (if applicable) and The Author(s) 2017
Hardcover ISBN: 978-3-319-51570-0Published: 03 August 2017
Softcover ISBN: 978-3-319-84687-3Published: 03 August 2018
eBook ISBN: 978-3-319-51571-7Published: 25 July 2017
Edition Number: 1
Number of Pages: XIII, 230
Topics: Marketing, Media Sociology, Emerging Markets/Globalization, Corporate Social Responsibility, Cross-Cultural Management